how much does it cost to open an amazon store The cost to open an Amazon store depends on the selling plan and additional services chosen. The Professional selling plan requires a $39.99 monthly subscription fee, while the Individual plan has no subscription but charges $0.99 per item sold. Additional startup expenses include UPC/EAN barcode purchases, initial inventory acquisition, and professional product photography—often ranging $100–$500. If you use FBA, budget for inbound shipping and prep service fees. Optional costs include Helium 10 or Jungle Scout subscriptions for product research, professional logo or storefront design, and legal fees for trademark registration to enroll in Brand Registry. Advertising budgets for Sponsored Products often start at $300–$500 per month. Total upfront investment can range from $500 for a lean startup to several thousand dollars for a fully branded launch, depending on scale and quality.