how many customers do amazon have

how many customers do amazon have Amazon’s customer base spans hundreds of millions of active accounts globally, with over 200 million Prime members as of recent estimates. These customers place billions of orders annually across Amazon’s marketplaces in North America, Europe, and Asia-Pacific. Amazon’s massive scale is driven by Prime’s fast shipping benefits, diverse product selection, and robust customer service. Additionally, Amazon’s ecosystem—Alexa devices, Fire TV, and AWS integrations—further embeds the platform into daily life, expanding its user base. For sellers, understanding that Amazon reaches a multinational audience underscores the importance of marketplace expansion, localization of listings, and compliance with international trade regulations to tap into its vast customer pool.