difference between wholesaler and retailer

difference between wholesaler and retailer is a question that helps differentiate the roles in the supply chain. A wholesaler buys large quantities of goods directly from manufacturers or suppliers and sells them to retailers or other businesses at a lower price. Retailers, on the other hand, sell goods directly to consumers, often in smaller quantities and at higher prices to cover operational costs. Retailers are the final link in the supply chain, serving as the face of the product to customers, while wholesalers act as intermediaries who provide products to businesses that will resell them to the public.